Hello Bello Diapers
Make More Babies
Birth rates are down in the U.S. and it’s hurting Hello Bello’s diaper sales.
To increase long-term sales, we encouraged people to make more babies.
Created with Chloe Lancella and Thomas Van de Loo
Social
We launched our campaign with a series of sponsored Instagram posts.
Out-of-Home
We leveraged Out-of-Home media spaces, near hotels and downtown areas, to reinforce our message.
Product Extension
We created a limited edition “Pre-Prenatal” kit to help shoppers get in the mood and hopefully… make a baby.
Experiential
We hosted a Valentine’s Day event called, Rubbers To Roses, where attendees can trade-in their contraceptives for romantic gifts for their partners.
Digital
We sponsored an article on Cosmopolitan.com offering tips for making love (and by love, we meant babies).
We created a Pre-Prenatal Discount to incentivize shoppers, who are not currently pregnant, to sign-up for a Hello Bello subscription in advance. If they do, they’ll get a discount on their subscription which they can start whenever they’re ready to use it.
