Miracle-Gro
Plants for the Win
Life is hard. But a growing plant makes everything better.
Miracle-Gro gives plants the nutrients they need to grow, so you can have a win.
Created with Amun Chaudhary
We launched our campaign with a series of print ads.
In-store
We created an in-store line of giftable plants that shoppers could buy to brighten someone’s day.
Social
To Promote our FML Flowers line, we had a contest on Twitter where users could comment with a #FML moment to receive FML Flowers.
We also created a Plant Life Event feature on Facebook so users can celebrate their plant’s growth.
Digital
We created a live stream of a growing plant that users can watch when everything succs.
